Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: RELATIONSHIP RENEWAL SEGMENT
CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:
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Customers changing products Choice 3>>
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Customers at the end of subscription or contract period Choice 3>>
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Customers who will renew commitments early Choice 3>>
<<Return to Choice 2