Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: RELATIONSHIP RENEWAL SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

A. Change the Benefit Package Examples>>

B. Change the Basis of Charge
(No examples)

C. Change the List Price Examples>>

D. Change the Optional Components of Price:

Provide a rebate Examples>>
Extend a discount in kind Examples>>
Offer a trade-in allowance Examples>>
Provide a free or heavily discounted product from a third party Examples>>
Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

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