Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/REDUCED RESOURCES REQUIRED/TIME
| No. | SIC | Year | Notes |
| 1 | 7372 | 2003 | Intuit's tax software costs much more than its rival H&R Block's product. Intuit still manages to dominate the market even as its product, TurboTax, has 25%-50% premium over H&R's product. The reason that Intuit can have high prices and high performance is that its customers perceive Intuit products to be a better value. |
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