Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/REDUCED RESOURCES REQUIRED/PHYSICAL EFFORT
| No. | SIC | Year | Notes |
| 1 | 3845 | 1993 | Quikie's chairs sell for $1700 and up, versus $800 for a standard lightweight chair. But Quikie has captured 60% of the rapidly growing market for lightweight chairs. |
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