Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNTS
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/REDUCED RESOURCES REQUIRED/DEMANDS ON HEALTH
| No. | SIC | Year | Notes |
| 1 | 2834 | 1995 | Mylan's reputation for high quality enables it to charge 5% to 10% more than competing discounters. |
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