Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B.
Resources: Reduce resources required for the use of the product
1. Money – Reduce the money the customer uses with the product
A. Reduce the level of payment for use of the product
Reduce Performance benefits
Reduce Reliability
| No. | SIC | Year | Note |
| 1 | 2834 | 2000 | Generic drug manufacturer Biovail is reaping big revenues by coming to market with the first generic. With its latest generic, Adalat, Biovail has a 180-day window before competitors are allowed to come up with their own generics. |
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