Reduce Price to Improve Revenues and Margins

To reduce prices effectively, the company makes three sequential choices:

	CHOICE 1: Select the objective of the price reduction
	CHOICE 2: Isolate segments receiving the low price
	CHOICE 3: Use the components of price to further limit the spread of the lower price

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

CHOICE 1: SELECT THE OBJECTIVE OF THE PRICE REDUCTION