Raise Price to Improve Revenues and Margins

CHOICE 1: SELECT THE OBJECTIVE OF THE PRICE INCREASE

D.
Raise Price, recover the increased Cost of current Performance

No.	SIC	Year	Notes
1	2033	1998	The 2.5% sales price increase announced in October 1997 was not effective until January 1998. The price increase, the first in over four years, is being implemented across approximately half of SJM's fruit spread business.
2	3312	2009	Many stainless steel makers, facing high operating costs, are increasing prices despite weak demand. Unlike mill increases announced in recent years, this is obviously not driven by increasing global demand, but rather by fixed costs being proportioned over lower demand. Changes in logistics, along with reduced overtime and shifts, should help cut costs by 25% from last year, a significant reduction but not enough to offset the 40% to 50% drop in sales.
3	4813	2003	AT&T announced plans to increase the monthly fee on popular plans by 25%, following persistent price hikes by MCI and Sprint. New monthly fees and minimum charges have become standard as a way to make up for lost revenues. Local Bells including Verizon Communications and SBC are quickly rolling out long-distance plans to offer an alternative to price sensitive customers.
4	5812	2004	To help offset rising beef costs, Red Robin has focused on other menu items. Just to be on the safe side, it also is due to raise its own menu prices 2% this month.
5	6141	1997	Revenues are under pressure from increased competition. Issuers have been resorting to massive discounting in net interest margins, primarily through introductory ("teaser") rates that in some cases are now as low as 0 percent. Meanwhile, annual fees have fallen by roughly 60 percent since 1991 to less than $4.30 per account. Issuers have tried to compensate with such hidden charges as higher penalties for late payments and reduced grace periods before which interest starts accruing, these have gone only part of the way.

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