Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT
CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 2711 | 2006 | Subscribers can now renew their Business Week subscription and send a year-long subscription to the person for only $59.97. That's a savings of 88% off the cover price for both subscriptions. |
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