Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT
CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 2023 | 1991 | The 3 baby formula leaders market directly to physicians or hospitals, who usually give the formula free to mothers. 90% of women then stick with the brand the hospital gives them. |
| 2 | 2084 | 2002 | In order to overcome the wine consumption slump, wineries are working with restaurateurs and retailers to get people to think about wine. Olive Garden works with Gallo to increase sales of wine with training and free tastings. In 2001, the company gave away 30,000 cases of free wine while doubling its wine sales. |
| 3 | 5812 | 2009 | Restaurant chains are offering more aggressive promotional deals as they try to tempt diners in lean times. Denny's announced an incentive for customers who bring in a friend on April 8: the friend will get a free grand "Slamwich," a new breakfast sandwich consisting of scrambled eggs, sausage, bacon, ham, and cheese on potato bread. |
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