Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED STAND-ALONE PRODUCT THAT IS LIKELY TO FORM PART OF A PRODUCT SYSTEM
CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 8721 | 1990 | Price Waterhouse practically giving away auditing services worth as much as $25,000. In one recent case, it even agreed to do an audit free of charge. |
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