Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED PRODUCT TO CREATE MARKET AWARENESS
CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 5331 | 2004 | Taobao Chinese online trading site doesn't charge users, and promises to remain free for the next three years. |
| 2 | 6021 | 2003 | Washington Mutual allows other banks' customers to use its ATM machines without paying the customary $1.50 surcharge. But other fees still apply. Washington Mutual still charges its own customers $1.50 for using another bank's ATM. |
| 3 | 7372 | 2005 | There are a total of 19 web based versions of federal tax prep and electronic filing programs available free through the IRS. Some of the sellers participating include Intuit Inc. maker of TurboTax and H&R Block maker of Tax Cut. All the free offers are for federal returns. |
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