Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: TARGETED COMPETITOR SEGMENT
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 2111 | 1993 | Brown & Williamson responded to Brooke's price cuts by coming out with its own generic brand and offering wholesalers steeper volume-based rebates than Brooke had. |
| 2 | 7372 | 2004 | Microsoft, no longer dismissing Linux as a nuisance, is finding ways to squelch the phenomenon. For the first time, Microsoft is offering discounts of up to 60% in the form of rebates on server software and Office for businesses. Microsoft is also experimenting with creating lower-priced versions of Windows for third-world countries. |
<< Return to Choice 3