Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: INTRODUCTORY OFFER SEGMENT
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 2000 | 1991 | Mail-in rebate takes 2.00 off the price of a liqueur bottle. The price is only 2.00, so the product is free. |
| 2 | 4813 | 1995 | Since last year, AT&T has been sending out $25 to $75 checks to encourage people to switch their long-distance carrier. |
| 3 | 6141 | 2004 | American Express is now taking applications for the newest version of the cash-back card it issues with Costco Wholesale Corp. The new card offers a 3% rebate on all restaurant and takeout purchases; 2% back on spending with travel companies; and 1% on all other purchases. Only Costco members are eligible to apply for the card, which has no annual fee except for the one they must pay to join or maintain membership at the warehouse club. Memberships generally start at $45 a year. The original AmEx-Costco credit card also gives cash back, but the refund for that card is based solely on how much money cardholders spend, not where they spend it. |
| 4 | 6211 | 2006 | As consumers returned to the stock market, they found familiar brokerage firms offering new services like banking. This is part of an attempt by firms to reduce dependence on trading commissions. Charles Schwab offered $100 to customers who signed up for a Schwab branded credit card. |
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