Reduce Price to Improve Revenues and Margins

CHOICE 3: USE COMPONENTS OF PRICE TO FURTHER LIMIT THE SPREAD OF THE LOWER PRICE

D. Change the Optional Components of Price

Provide a rebate

No.	SIC	Year	Notes
1	2033	1987	New England Apple Products gave a cents-off-invoice deal that gave merchants like convenience stores a rebate of 8% to 10% of the selling price. Made it easier for New England to establish shelf space.
2	3577	2005	Trying to stoke sales of it $199 PictureMate photo printer, Epson launched a promotion featuring a $50 rebate off the product. It teamed with camera maker Nikon to offer an additional $100 off if a consumer bought a Nikon digital camera at the same time.
3	4724	1987	Discount travel agency, FareDeal, charges a $25 annual membership fee and gives 5% rebates on airfare, hotels and rental cars.
4	5621	2001	Chico's has created good customer relations with their Passport Club which offers a permanent 5% discount for $500 spent, which has encouraged their Club members, about half of their total sales, without affecting margins.
5	7372	1986	Lotus in August cut the list price of its slow-selling Jazz program to $395 from $595, and the company recently began offering a $100 rebate.