Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / PERIODS OF PRODUCT TRANSITION
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 5511 | 2002 | Then there's the "invoice price". It is not the price the dealer pays, only a starting point for calculating the price. Manufacturers pay dealers for every car they sell to help cover cost. The Big Three pay 3% of the sticker price; foreign makers, from nothing to 3%. Carmakers offer cash to entice retailers to move certain products at certain times-incentives that buyers don't hear about. Resourceful buyers may uncover this information for a price from Consumer Reports, but there is only so far a dealer can be pushed. |
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