Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PUBLIC RELATIONS SEGMENT
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 5999 | 2000 | Target's Guest Card, a private-label credit card, allows customers to donate 1 percent of their card purchases to a local school of their choice. Rewards that would be insignificant at a personal level are aggregated to create significant contributions from all customers. This gives customers the feeling that they play a part in Target's community service activities through their shopping. |
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