Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT / USE A THIRD PARTY PRODUCT ON WHICH THE COMPANY RECEIVES REVENUE
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 3674 | 1999 | Intel's free offer: Sign up for three years of Internet service with one of several providers including Microsoft, AT&T, and CompuServe, and get a rebate of $400 on a computer. |
| 2 | 5541 | 1994 | Sunoco offering a joint credit card with MasterCard which offers rebates on gasoline purchases. |
| 3 | 6141 | 1991 | Transmedia gives restaurants money in exchange for food & beverage credits worth twice as much. Transmedia finds customers to use up the credits. Its Executive Savings Card gives diners a 25% rebate on the cost of the meals before tax and tip. |
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