Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT / INCREASE THE COMPANY'S SHARE OF THEIR PURCHASE
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 2033 | 1987 | New England Apple Products gave a cents-off-invoice deal that gave merchants like convenience stores a rebate of 8% to 10% of the selling price. Made it easier for New England to establish shelf space. |
| 2 | 2082 | 2008 | Acknowledging shifts in beer preferences by US consumers, Anheuser-Busch Cos. is relaxing a policy that deters many of its distributors from carrying rival brands. The company said it would let certain distributors hawk a small percentage of competing products and still pay those distributors financial incentives for carrying Anheuser's brews. Distributors that continue to sell only Budweiser and other products made by the St. Louis beer company would receive a higher incentive. Certain state laws make it hard for Anheuser's distributors to begin selling popular brands that Anheuser has acquired. Distributors that have been unable to begin selling such brands will be allowed to sell competing beers, but those beers cannot account for more than 3% of the total volume. These distributors would receive an incentive of one cent per case, whereas distributors carrying only Anheuser products receive 3 cents per case. About 60% of Anheusers sales flow through distributors carrying only its brands. |
| 3 | 3674 | 2005 | AMD has filed a lawsuit against chip rival Intel for tailoring its discounts, rebates and marketing payments to discourage desktop makers from purchasing AMD's chips. Wholesalers are given rebates if they meet a quota of Intel chips. However, they are not informed of that quota, making it risky for them to purchase rival chips. As a result, AMD asserts that consumers are paying excessively high prices for Intel's chips. |
| 4 | 3861 | 1989 | Kodak is offering incentives and promotions to retailers, such as special discounts and bonuses for meeting sales targets. |
| 5 | 4512 | 1992 | It varies with volume. The base rate is, at least was at that time about 10%. But depending on the amount of volume that an agency will do, and particularly the amount of volume that they would do with a carrier, as opposed to someone else, they could get what would be called overrides, or additional commission points. And how high would that go from typical? In some instances, and again it would depend on volume and they might give more for international travel than they would for domestic travel, etc. But it could go up 13, 14%, perhaps in some instances a little higher. |
| 6 | 6141 | 1993 | The General Motors Mastercard has been a huge success. It gives consumers a 5% rebate on purchases that they can then use to reduce the price of a new GM car. |
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