Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO DO SOME OF COMPANY'S WORK
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 6311 | 2006 | Both term and whole-life insurance policies present a problem for certain customers, term offers no return on investment while whole-life coverage is often prohibitively expensive. Return-of-premium term insurance allows the subscriber to collect his or her premiums after 30 years. At the moment, this income is not taxable. If the subscriber dies during that period his beneficiary gets $1 million but no return of premiums. This allows subscribers to bet on their own health while protecting their family. |
| 2 | 7011 | 2003 | Last year, hoteliers began waging their own battle against online travel agencies, guaranteeing the lowest rate on rooms booked directly through their own corporate Web sites. Customers finding a lower rate within 24 hours of booking are often offered a 10%-to-20% discount on the lower rate. After beginning this option in May 2002, InterContinental Hotels Group says it increased bookings through its Web site by 80% within a year. Other hoteliers launching similar programs include Wyndham International, Hyatt Hotels and, most recently, Hilton Hotels. |
| 3 | 7011 | 2005 | Marriott International Inc. is proud of the push last year for a "best rate guarantee," offering customers a 25% discount if they find a better rate on the Internet than they were given in the Marriott directory. |
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