Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ESTABLISHED STANDARD LEADER / AGAINST A TOP TIER STANDARD LEADER
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1998 | Ford last week began offering to honor GM rebates. |
| 2 | 3711 | 2005 | The nearly $2,900 a vehicle it spent on incentives is a third less than what GM spent. But that's an 11% hike from last year. Toyota's incentives are forcing Nissan and Honda to discount more heavily. Nissan's incentive spending has surged 35% in the past 12 months to an average $2,100 a vehicle. |
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