Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 5511 | 2009 | Across the country, hundreds of car dealers have closed their doors amid slumping sales, and hundreds more will wind down this year because of the bankruptcy reorganizations of Chrysler and General Motors Corp. The upheaval means that many car owners are seen as up for grabs. Chrysler has tried to reach out. In early June, it started sending letters offering $1,000 loyalty discounts on Chrysler vehicles at surviving dealerships. |
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