Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / A RELATIVELY LITTLE KNOWN BRAND
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 3579 | 2003 | In typical fashion, Dell is undercutting its established competitor's price. The Dell A940 sells for $139 with a $30 rebate until April 30 that cuts the price to $109. H-P's 2110 is $169. H-P delivered superior quality at the default settings, and was faster at printing graphics. |
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