Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT / A SPECIFIC CUSTOMER SEGMENT
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 6141 | 2008 | In recent years, credit-card issuers have built more flexibility into their reward cards as a way to build consumer loyalty. Chase, for example, has long boasted its Freedom card gives consumers the flexibility to switch between cash back and reward points, while offering up to 15 everyday spending categories where they could earn up to 3% cash back all the time. |
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