Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT A NEW PRODUCT TO NEW CUSTOMERS
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 2000 | 1991 | Mail-in rebate takes 2.00 off the price of a liqueur bottle. The price is only 2.00, so the product is free. |
| 2 | 6211 | 2006 | As consumers returned to the stock market, they found familiar brokerage firms offering new services like banking. This is part of an attempt by firms to reduce dependence on trading commissions. Charles Schwab offered $100 to customers who signed up for a Schwab branded credit card. |
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