Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / VOLUME DISCOUNT DOLLAR AMOUNT BASED ON REACHING STATED PURCHASE TARGETS
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 2000 | 2004 | Rebates have been an ever-prominent tool of the trade in the food business. At U.S. Foodserve, vendors such as Sara Lee Corp. and ConAgra Foods Inc. paid rebates to the company for selling certain amounts of their products. |
| 2 | 3571 | 1998 | Microsoft offers rebates of $20 or more per machine to PC makers that help it hit its goals. |
| 3 | 3711 | 1990 | GM's Oldsmobile division is trying to give more of its rebate money to dealers, which then can decide on a deal-by-deal basis how much of a discount to offer customers. |
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