Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ESTABLISHED STANDARD LEADER / AGAINST A TOP TIER STANDARD LEADER
CHOICE 3 COMPONENT: PROVIDE A MEET OR RELEASE AGREEMENT
| No. | SIC | Year | Notes |
| 1 | 1411 | 2000 | The opportunity to meet or release was one of the ways we were securing these long-term contracts in the hostile market where pricing was dropping. Generally, the customer needed some way to benefit if the market continued to drop. |
| 2 | 5141 | 1997 | Furr's submitted to Fleming a qualified competitive bid by a competing food wholesaler. Under the terms of the supply contract, if Furr's submits a qualified bid from another supplier to provide a comparable range of products at prices lower than those charged by Fleming (by more than a stated percentage) Fleming can either lower its prices to within the agreed percentage over the competing bid or allow Furr's to accept the competitor's bid . |
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