Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ESTABLISHED STANDARD LEADER / AGAINST A SMALLER STANDARD LEADER
CHOICE 3 COMPONENT: PROVIDE A MEET OR RELEASE AGREEMENT
| No. | SIC | Year | Notes |
| 1 | 3221 | 1993 | Anchor matched discounts even if it meant sacrificing profits. In 1983, Owens-Illinois reduced prices by up to 15% to large customers to try to push Anchor out. Anchor met O-I's price even through it meant the company would suffer losses for the year. |
| 2 | 3221 | 1993 | Ball had policy of matching like-competitors discounts. They would not meet the discounts of price shavers like Midland and Thatcher. Ball never led prices up or down. "We were too small to have any leverage on industry prices." |
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