Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | SIC | Notes |
| 1 | 7384 | 7384 | Fox Photo has a VIP Club. Get free processing of one roll of color print film one print each when you turn in your card between 1/1/93 and 1/31/93. |
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