Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER COST SAVING SEGMENT
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 6211 | 2005 | Online brokers are trying to reach deep into the pockets of mainstream investors. For example, Schwab, earlier this year, began waiving some brokerage account service fees for customers who hold a mortgage or home equity loan through Schwab bank. |
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