Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 7372 | 2005 | English National Health Care Service announced it would pay Microsoft about $932 million to renew its Windows licenses for nine years. The deal is a 40% reduction from the old deal. Microsoft also added an additional 40 million pounds of technical training and other resources to develop a software interface tailored to NHS users. The deal reflects how Microsoft's dependable customers are leveraging open source software to reduce their technology spending. |
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