Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PERFORMANCE PERCEPTION SEGMENT
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 6021 | 2005 | Last month, Commerce Bancorp said it will reimburse fees for use of out of network automated-teller machines for customers with more than $2,500 in their accounts. This was in response to customer criticism over Commerce's limited ATM network. |
| 2 | 7372 | 2004 | PeopleSoft, looking to build or just maintain its business in the face of uncertainty caused by rival Oracle's hostile takeover attempt, announced a credit of $100,000 for every new software purchase of $200,000 or more. It also will give customers some free software upgrades, training and technical services this year. |
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