Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 2037 | 1995 | Coca-Cola Foods is attempting to infuse more life into Minute Maid frozen products with lower pricing and a promotional tie-in to Toy Story. |
| 2 | 3571 | 2002 | The nation's No. 1 PC seller, Dell, has been methodically and profitably gaining PC market share through aggressive price cuts in the last two years. Dell has been giving away $50,000 in cash and travel to one sweepstakes winner a day. In all, Dell will award $3 million in prizes during its July-August campaign. Back to school traditionally is the second-biggest PC-selling season after Christmas. |
| 3 | 6531 | 2006 | As the housing market faltered, pricing became increasingly complicated for sellers. Sellers often receive conflicting information from real estate agents. The agents advise running a two-day open house with a special offer of $10,000 towards closing costs. |
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