Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER COST SAVING SEGMENT
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 5900 | 2006 | While many retailers cut free shipping offers or made them subject to restrictions, Gap Inc offered free shipping vouchers to anyone who registered their email address with the retailer before Thanksgiving. Vermont Teddy Bear offered a similar program. |
| 2 | 6321 | 2006 | South African insurer Discover Health offers discounts on travel and entertainment to members who take part in its Vitality program. Gym memberships are free after a one-time sign-up fee for people who go at least 24 times a year. Each visit translates into 150 points while a full checkup can result in thousands of points. |
| 3 | 6321 | 2006 | Humana is attracting seniors to its Medicare programs with promotions through Wal-Mart Stores. Humana offers free canvas tote bags to customers willing to talk to a sales agent. |
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