Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / PACKAGE OF RELATED PRODUCTS
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 4512 | 1987 | Pan Am will offer a free round-trip ticket for one of its Pan Am Shuttle flights to passengers who buy a full-fare round-trip shuttle ticket and a Polaroid Corp. Spectra system camera. They'll also receive Polaroid gift certificates. |
| 2 | 4813 | 2004 | EarthLink Inc. is planning to offer its 1.2 million high-speed customers free computer-to-computer Internet phone calling. Cable companies such as Charter Communications Inc. and Cablevision Systems Corp., and phone companies including AT&T Corp., Verizon Communications Inc., and Qwest Communications International Inc. are all offering Internet phone calling, generally at rates below standard phone service. |
| 3 | 4899 | 2000 | The Bells and cable-TV companies are fighting to sign-up Internet customers. Many have cut prices and waived installation fees. Most companies, like SBC, charge $40 a month for a fast DSL connection. Verizon recently lowered its price from $50 to $40. A number of companies offer almost free PCs in exchange for a sign-up. Customers who sign up for a new SBC deal will receive a new Compaq Presario PC, worth $1,000. |
| 4 | 7999 | 2008 | As the recession begins taking a toll on the ski industry, resort operators are offering a flurry of discounts they hope will draw more visitors. Another resort has a "friends and family fly free" package that includes a free airline ticket with every two purchased. |
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