Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / SEASONAL SLOW TIMES FOR THE COMPANY
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 6021 | 2006 | As rates for home equity lines of credits rise, banks are offering special promotions and rate cuts to ensure consistent demand. PNC Financial Services is offering $25 Visa gift cards and airline tickets to customers that take out a new home-equity loan or line of credit. |
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