Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO USE LESS RESOURCES IN THEIR REGULAR PURCHASES
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 6321 | 2006 | South African insurer Discover Health offers discounts on travel and entertainment to members who take part in its Vitality program. Gym memberships are free after a one-time sign-up fee for people who go at least 24 times a year. Each visit translates into 150 points while a full checkup can result in thousands of points. |
| 2 | 6321 | 2006 | Humana is attracting seniors to its Medicare programs with promotions through Wal-Mart Stores. Humana offers free canvas tote bags to customers willing to talk to a sales agent. |
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