Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO DO SOME OF COMPANY'S WORK
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 5900 | 2006 | While many retailers cut free shipping offers or made them subject to restrictions, Gap Inc offered free shipping vouchers to anyone who registered their email address with the retailer before Thanksgiving. Vermont Teddy Bear offered a similar program. |
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