Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ANOTHER LOW-END COMPETITOR
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 4812 | 2007 | T-Mobile released a service that will enable customers to make phone calls on their cell phones over home wireless networks and Wi-Fi hotspots. T-Mobile HotSpotAtHome enables customers to save their cellular minutes by switching over to WiFi. It also promises customers reliable coverage inside their home, remedying a major complaint of customers. This may lead to customers abandoning their landlines in favor of cell phone service. The customer will need to buy one of two $49 phones, broadband service, and the calling service which offers unlimited calls at $9.99 a month initially. The service will work with existing wireless routers or get a router from the company that is free with rebate. |
| 2 | 7011 | 2002 | Examples of Standard Leaders' response to web based hotel companies-Choice Hotels, who franchises Quality Inn and Comfort Suites, offers discounts of as much as 25% on its sites – Hilton's DoubleTree.com and Hilton.com give away gift certificates from vendors such as FTD and Land'sEnd – StarWood Hotels which owns Sheraton, W, and Westin gives 500 bonus points to customers in its loyalty program who make reservations on any of its branded sites – Marriott and Six Continents which owns Holiday Inn and Crown Plaza run sweepstakes contest offering rewards points. |
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