Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED STAND-ALONE PRODUCT THAT IS LIKELY TO FORM PART OF A PRODUCT SYSTEM
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 4899 | 2004 | To capture high-speed Internet customers, telephone companies are offering free or discounted Wi-Fi equipment to subscribers. Customers who install the complicated wireless setup are less likely to switch to other providers. Cable Companies have been less aggressive in the market. In addition, this will keep cable modems out of people's homes, making it harder for cable companies to sign up customers for voice-over Internet protocol. |
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