Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / SET UP CHARGES
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 3711 | 1988 | Foreign luxury car sales slumped in the first quarter. Automakers offer rebates, lower pricing. Mercedes-Benz offers free airline tickets to buyers who buy from the co. plant in Germany. |
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