Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: PRODUCT SYSTEM COMPONENT PURCHASERS

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

D. Change the Optional Components of Price:

Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

<<Return to Choice 2