CHOICE 1: REDUCE PRICE TO ATTRACT CUSTOMERS

CHOICE 2: Isolate the segments who receive the lower price: SEGMENTS USING A PRODUCT SYSTEM COMPONENT

1. Set up charges Choice 3>>

2. Optional product components Choice 3>>

3. Service payments Choice 3>>

4. Costs of supplies the customer uses with the product Choice 3>>

5. Disposal costs Choice 3>>

6. A part of the main product Choice 3>>

<<Return to Choice 2

<<Directions to Reduce Price