BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2096 |
| INDUSTRY: | POTATO CHIPS, CORN CHIPS AND SIMILAR |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 4 |
|
1997 SALES FOR THE INDUSTRY: $ 10597 (Total Sales in $Millions) |
|
OPERATING MARGIN: 17.1 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 66.9 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 6.8 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: PEPSICO INC |
97.9 | 25.7 |
| #2: GOLDEN ENTERPRISES |
1.3 | 9.4 |
| #3: PRO-FAC COOPERATIVE INC |
0.6 | 22.1 |
| #4: POORE BROTHERS INC |
0.1 | -13.0 |
| Total of #1-4: | 100.0 | 25.5 |