Physical
We may segment customers by their physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
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Physical State of the Individual Customer: Segments of the general customer population may have different characteristics of sizes and of their ability to handle the product. Size segmentation groups customers by their dimensions or weight. Ability/disability segmentations group customers according to their ability or difficulty in physically using the product.
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Physical State of the Location Where the Product is Purchased or Used: Customers may face differing physical challenges at the product's location of purchase or use. These challenges include physical conditions where the product is used and dimensions available for the product at the location.