BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3861 |
| INDUSTRY: | PHOTOGRAPHIC EQUIP AND SUPPL (COPIERS) |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 34 |
|
1997 SALES FOR THE INDUSTRY: $ 54439 (Total Sales in $Millions) |
|
OPERATING MARGIN: 11.9 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 90.1 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 5.1 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: XEROX CORP |
33.4 | 10.0 |
| #2: EASTMAN KODAK CO |
14.1 | 18.6 |
| #3: EASTMAN KODAK CO |
12.7 | 9.5 |
| #4: FUJI PHOTO FILM -ADR |
7.7 | NC |
| Total of #1-4: | 67.8 | 13.2 |