BENCHMARKS REPORT
Industry Measure: Business Segment Data
SIC: | 2844 |
INDUSTRY: | PERFUME,COSMETIC,TOILET PREP |
BENCHMARKS FOR THE INDUSTRY |
NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 41 |
1997 SALES FOR THE INDUSTRY: $ 65695 (Total Sales in $Millions) |
OPERATING MARGIN: 10.6 (Allocated Operating Profits (divided by) Segment Sales) |
ASSET INTENSITY: 47.7 (Allocated Assets (divided by) Segment Sales) |
SALES GROWTH: 9.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
BENCHMARKS FOR THE TOP FOUR COMPETITORS |
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
#1: UNILEVER COMBINED |
32.2 | NC |
#2: COLGATE-PALMOLIVE CO |
12.3 | 16.5 |
#3: PROCTER & GAMBLE CO |
10.8 | 21.2 |
#4: JOHNSON & JOHNSON |
9.9 | 11.7 |
Total of #1-4: | 65.3 | 22.1 |