BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 2844
INDUSTRY: PERFUME,COSMETIC,TOILET PREP
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
41
1997 SALES FOR THE INDUSTRY:
$ 65695

(Total Sales in $Millions)
OPERATING MARGIN:
10.6
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
47.7
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
9.4
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
UNILEVER COMBINED
32.2 NC
#2:
COLGATE-PALMOLIVE CO
12.3 16.5
#3:
PROCTER & GAMBLE CO
10.8 21.2
#4:
JOHNSON & JOHNSON
9.9 11.7
Total of #1-4: 65.3 22.1

Industry Measures

Quartile Ranking

SIC Finder