Develop New Products and Services

Step 4. Develop New Products and Services

Develop new ideas to improve the products and services you offer your customers. (
Skip to Improve/Products and Services
) This product and service work involves five steps:

• Define your customer/supplier relationship

• Describe your customer costs

• Review Key Performance Innovation Videos

• Review Options to Add Performance

• Use Brainstorming Ideas to develop products and services for your customers

After reviewing these steps, click on your "back" button in order to return to this page.

The last step provides you with several thousand new product and service innovation ideas. To increase the efficiency of your brainstorming task, we suggest you read our overview of product innovation in our Perspective, "Patterns of Product and Service Innovation."

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