BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 7312 |
| INDUSTRY: | OUTDOOR ADVERTISING SERVICES |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 6 |
|
1997 SALES FOR THE INDUSTRY: $ 1053 (Total Sales in $Millions) |
|
OPERATING MARGIN: 26.9 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 412.5 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 24.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: OUTDOOR SYSTEMS INC |
44.7 | 5.8 |
| #2: CLEAR CHANNEL COMMUNICATIONS |
19.7 | 4.0 |
| #3: LAMAR ADVERTISING CO -CL A |
19.1 | 6.8 |
| #4: ACKERLEY GROUP INC |
10.7 | 51.8 |
| Total of #1-4: | 94.2 | 6.5 |