CHOICE 1: REDUCE PRICE TO ATTRACT CUSTOMERS
CHOICE 2: Isolate the segments who receive the lower price: SEGMENTS USING A PRODUCT SYSTEM COMPONENT: PRODUCT OPTIONS
CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:
A. Change the Benefit Package
(No Examples)
B. Change the Basis of Charge Examples>>
C. Change the List Price Examples>>
D. Change the Optional Components of Price
- Offer a coupon Examples>>
- Waive fees or make a one time or periodic payment Examples>>
- Offer a trade-in allowance Examples>>
- Provide a free or heavily discounted product from a third party Examples>>
- Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>
- Extend a payment term Examples>>
- Offer a Put Examples>>
- Offer a Call Examples>>
<<Return to Choice 2